Cynthia is president of Big Big Design, where she develops marketing strategies and designs websites for small businesses and nonprofit entities. She is also a founder of Fat Plum, which helps writers reach their writing and publishing goals.

She has worked at high-tech companies (NeXT Computer, Oracle Corporation, Gensym Corporation, and elsewhere), and has undergraduate and graduate degrees from the Massachusetts Institute of technology and the Sloan School of Management at MIT. In her work she brings together skills in marketing strategy, user interface design, communications, product design, business process improvement, and management.

Cynthia co-founded the Pittsburgh Bloggers blog directory and is a leader of PodCamp Pittsburgh. She has given presentations at the University of Pittsburgh and elsewhere on blogs and social media.